Collection development
Concept Lab / Original design & ODM
Not just a vessel.
Your point of view.
Start with an existing form or an entirely new direction. Explore the silhouette, surface, drinking interface and packaging as one coordinated design brief.
Original design portfolio
Different expressions.
One design partner.
From graphic-led collections to quiet botanical details and technical silhouettes. Explore ten original visual studies, then bring the direction into your own product brief.
Explore all 10 design studies ↗
Design brief builder
Make the direction
tangible.
Choose a form, color and graphic. Add a brand name or your artwork, then include this direction in your inquiry.
2D concept preview · not CAD
Original concepts / Future-form study
Technology in the form.
Character in the detail.
Three original directions explore a more technical design language through geometry, surface and component contrast. These are concept studies for discussion, not available tooling or patented products.
AXIS / 01
Faceted carry bottle
Angular grip surfaces, a loop closure direction and a restrained accent collar.
ARC / 02
Sculpted travel tumbler
A defined handle, satin-metal surface direction and a fluted grip zone.
FLOW / 03
Translucent sport bottle
A visible-volume design direction with a protective spout cover and contrasting collar.
No electronics or smart-function claims. Engineering, tooling, IP and sample review are required before production.
Design from the inside out
Every part has
a purpose.
Conceptual component illustration. Part count, materials and interfaces vary by product; this is not a production drawing.
Explore the interfaces that shape the drinking experience. Each is a discussion point for the design and engineering brief.
Straw, sip or spout: start with the intended use.
Review the closure action and how the product is carried.
Define sealing requirements and validate them through engineering and samples.
Consider filling, cleaning access and the closure interface together.
Align silhouette, grip, surface and decoration zones.
Design ownership & IP review
Distinctive design.
Clearly defined rights.
Discuss design ownership and the protection relevant to your selected product as part of the project brief. Product-specific patent documents, territories and permitted use should be confirmed before relying on a protection claim.
01 Identify the exact model or component
02 Review patent reference, holder and territory
03 Agree development rights and intended use
Patent coverage is not claimed for the concept studies shown here. Specific patent records are pending verification.
From idea to approved sample
01
Your brief
Audience, use, reference images and target market.
02
Design direction
Form, graphics, components and packaging explored together.
03
Engineering & sample
Feasibility, tooling, material and testing requirements reviewed.
04
Production alignment
An approved physical sample and agreed specification guide the next step.
A product brief.
A clearer next step.
KARUU / KRU design membership
300 design points. Three design sessions.
A new direction for your brand.
Welcome allowance · 100 points per design · use within 30 days
Membership program preview. Registration and purchasing are not active yet.