Customize an existing direction
Start with a selected vessel and define color, graphics, decoration and packaging requirements.

Reference product direction · specifications confirmed per project
Studio communities · event programs
Explore translucent materials and graphic-led collections with a light visual character.
A specification built around use
Begin with the use case. We can then review which changes use an existing platform and which need further development, tooling or testing.
Design from the inside out
Conceptual component illustration. Part count, materials and interfaces vary by product; this is not a production drawing.
Explore the interfaces that shape the drinking experience. Each is a discussion point for the design and engineering brief.
Straw, sip or spout: start with the intended use.
Review the closure action and how the product is carried.
Define sealing requirements and validate them through engineering and samples.
Consider filling, cleaning access and the closure interface together.
Align silhouette, grip, surface and decoration zones.
Two ways to develop
Start with a selected vessel and define color, graphics, decoration and packaging requirements.
Explore a new silhouette, closure or component interface. Engineering feasibility and any tooling needs are reviewed before sampling.